LA Association of Substance Abuse Counselors and Trainers
LMS Program Director and Marketing Manager
Full Time
July 2021 - Present
LMS Administration & eLearning Development
▸ Administer LASACT's Moodle LMS end-to-end: configured SCORM-compliant course architecture, self-enrollment with keyed access, and automated enrollment expiry notifications.
▸ Implement interactive content using H5P/Lumi, enforcing video completion gates and branching activities to meet continuing education compliance standards.
▸ Design and deploy custom digital certificates using mod_customcert, integrated with learner completion tracking across the LMS.
▸ Manage the full Moodle plugin ecosystem, troubleshooting compatibility, hosting constraints, and performance in a managed environment.
▸ Apply Figma and UX/UI design principles to learner-facing course layouts, orientation materials, and student handbooks —ensuring intuitive navigation and accessibility.
Instructional Design & Program Development
▸ Designed, launched, and now direct 3 state-recognized credentialing programs (clinical supervision, gambling addiction, substance use training) — overseeing curriculum structure, compliance documentation, and CEU delivery.
▸ Coordinate content delivery timelines with subject matter experts (SMEs), translating clinical expertise into structured, learner-ready digital course materials.
▸ Develop and maintain student-facing resources including course handbooks, orientation guides, and assessment frameworks aligned with state licensure requirements.
Grant & Contract Management
▸ Negotiate, draft, and execute contract amendments with OBH and LRS, ensuring deliverables, funding allocations, and program scope areaccurately documented.
▸ Monitor ongoing compliance against state contract deliverables; prepare invoices and reimbursement requests managing full billing cycles.
Marketing & Communications
▸ Execute full-funnel digital marketing strategy for LASACT's annual conference (700+ attendees): Google Ads, Facebook/Instagram paid social, email, and organic content.
▸ Manage Google Ads with GA4 UTM tracking, campaign optimization, and performance reporting across search and display.
▸ Design and maintain LASACT's website with SEO-optimized architecture, accessible page structure, and up-to-date program content.
The Sanford Group
Social Media Manager
Contractual
August 2024 - February 2026
▸Design, develop, and maintain the program’s website and any additional digital platforms, ensuring optimal performance, functionality, and a responsive design.
▸Track performance analytics and adjust strategies to optimize results and ROI
▸Create visually compelling graphics for digital marketing campaigns, social media platforms, and event promotion
I CARE - East Baton Rouge Parish Schools
Social Media Manager
Contractual
August 2025 - Present
▸Develop and execute digital marketing strategies to increase visibility and audience reach
▸Create original content including graphics, copy, and multimedia assets tailored to target audiences
▸Track performance analytics and adjust strategies to optimize results and ROI
The Hatfield Law Office, LLC
Web Developer | Freelance
December 2025 - Present
▸Design and develop a custom website with intuitive page layouts, typographic hierarchies, and color systems grounded in principles of balance, rhythm, contrast, and visual harmony
▸Maintain SEO-conscious design standards that reinforce long-term digital presence and sustainable brand growth
H. Michael Aaron, Attorney at Law
Web Developer | Freelance
December 2025 - Present
▸Design and develop a custom website with intuitive page layouts, typographic hierarchies, and color systems grounded in principles of balance, rhythm, contrast, and visual harmony
▸Maintain SEO-conscious design standards that reinforce long-term digital presence and sustainable brand growth
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